As Digital Team Lead for Parks and Recreation for the entirety of its run on NBC (2009-2015), I produced all of our 360/integrated experiences, which included:

full episodes
episodic and original short form content
in-universe websites that tied directly into established storylines and specific episodes, such as PawneeIndiana.com, RonSwansonGrill.com, Knope2012.com, MouseRatMusic.com, RentASwag.com and Entertainment720.com
games
fan-based activities
social media, including official show profiles and character pages/Twitter accounts
consumer products tie-ins

I was interviewed for a 2013 TIME article, "How Parks and Rec Brings Pawnee to Life Online," that describes many of the aforementioned digital efforts.

Pawnee Social | Voting/Social Feed

Swanson Pyramid of Greatness | Infographic

Knope 2012 | 360 Campaign

City of Pawnee | In-Universe Website

5,000 Candles in the Wind | Music

T-Shirt Contest | Fan Engagement

Parks and Recreation: 360 experience